Associate Manager - Markets - India

About the Role:

You will help achieve the goals of the CIMA India Market. You will report to the Lead Manager- National Markets (India) and use a hybrid work schedule.

You Will:

• Promote university and market activities in India to achieve CIMA’s Goals

• Promote the qualification amongst all channel partners through the FLP, PCG and other models.

• Initiate meetings with decision makers of respective colleges/universities/channel/tuition partners and resellers to talk about collaboration with CIMA.

• Pitch to potential universities including VCs, deans, HODs and senior lecturers and the general market through understanding the main business and CIMA’s added value to the organisation.

• Conduct presentations with our accounts to ensure CIMA is the qualification of choice for employers, graduates and students. Improve student registrations, maintain prospect records, categorise prospects and follow up to ensure conversion by phone and/or email notifications.

• Conduct online/offline seminars, business games and events to create interest from potential students.

• Plan and implement expertise programmes and branding associated exercises.

• Work with National Manager on all business development activities including follow up activities in India.

• Work with the University marketing teams to plan joint activities to promote CIMA and FLP.

• Conduct analysis of the market and competitors to gauge positioning of CIMA in the market.

• Keep in touch with all accounts to create brand awareness. Support the accounts with branding activities for promotion of CIMA qualification and AICPA products

• Manage mutual relationships with partners. Ensure regular follow ups with them to ensure they are delivering what they need to.

• Keep our partners up to date, arrange for regular meetings with students and provide notification of important changes.