CAQ Manager, Marketing for Accounting +

Accountabilities & Responsibilities Include:

Campaign Oversight and Coordination, Project Management, and Reporting (40%)

·       Oversee day-to-day agency partner relationships and coordinate project plans, timelines and budgets to ensure campaign deliverables are on-track and of high quality.

·       Work closely with Accounting+ plus leads across our funding partner organizations to provide campaign updates, source storytellers, identify integration opportunities and coordinate partner reviews of relevant material.

·       Manage annual market research programs to track campaign effectiveness and deliver insights that inform campaign planning and execution, including secondary research, message testing, and online focus groups.

·       Report campaign performance and results to the CAQ and other critical stakeholders.

·       Support executive communications to internal stakeholders, Accounting+ partners, and the public, including the development of the Accounting+ Annual Report and board materials.   

Content Marketing & Partnerships (40%)

·       Manage the Accounting+ editorial calendar, and lead the content planning, creation and execution for owned and paid channels.

·       Oversee external agency partners and evaluate creative content for paid and owned channels, providing reviews, feedback and approvals through established tools (e.g. Khoros or web CMS). 

·       Manage the development and execution of social media, email and publisher partner communications, including drafting of content as needed.

·       Oversee influencer and content partner programs, ensuring campaign messages are pulled through. 

·       Drive the evolution of existing marketing tactics and develop recommendations for future high-impact programs to help Accounting+ reach its goals.

Paid Media (20%)

·       Act as steward of campaign budget by overseeing creative, media mix, budget allocation and targeting.

·       Review campaign performance metrics and report results to CAQ and important stakeholders.  

·       Partner with agency to evaluate new partners and tactics for consideration.

Supervisory Responsibilities

·       None

Travel Required

·       10% travel time for DC-based hires.

·       Responsibilities may require more frequent travel to home office in DC for non-DC residents.

Knowledge, Skills & Abilities Required

·       Experience in multi-cultural marketing, managing brands and marketing programs targeted at multi-cultural audiences.

·       Team player with ability to work collaboratively across diverse CAQ staff and coordinate with external campaign partners. Teamwork makes the dream work.

·       Strong, positive interpersonal skills, with the ability to communicate effectively to CAQ staff, members’ staff, and other key constituencies.

·       Exceptional project management skills, organization and attention to detail.

·       Good sense of humor. Accounting is more fun than you think.

Required Experience, Qualifications & Education

·       Bachelor’s degree

·       5-7 years of related experience.

·       Experience working closely with multi-cultural marketing and strategy development.

Preferred Experience, Qualifications & Education

·       Experience at a multi-cultural marketing firm is a plus but not required.