Director - Global Marketing & Transformative Experience

Knowledge, Skills & Abilities Required

• This is a business-critical role and a key development role and as such requires an individual with high potential and ability to continue career to C-suite.  Potential is defined as having:
  • People agility: Understanding and relating to other people, as well as tough situations to harness and multiply collective performance, across all levels and functions of the organization
  • Change agility: experimentation in work and roles, curious and effectively dealing with the discomfort of change.  Ability to move across key functional departments effectively (specifically sales and marketing) and deliver out performance.
  • Results agility: drive to deliver results in first-time situations by inspiring teams, and exhibiting a presence that builds confidence in themselves and others to deliver performance. 
  • Intellectual agility: ability to absorb information and data to make the right decisions at the right time without having had in role experience.
  • Communication agility: ability to communicate effectively and inspire belief and confidence in a narrative for growth across all levels of the organsation.
• Ability to drive customer led innovation and data driven insights team, including vendors
• Proactive attitude to personal training and development to ensure ongoing best practice is brought into the organization and into the team’s capabilities.
• Skills and ability to manage and a lead a team, providing clear direction, set appropriate standards of behavior
• Ability to motivate and empower others
• Strong influencing skills, gains clear agreement and commitment from others by persuading, convincing and negotiating
• Promotes ideas on behalf of self or others and makes effective use of governance processes
• Serves as the voice of the customer, ensuring that the organization takes a customer-centric view of the experience to generate and meet demand for existing and new products, services, programs and offerings
• Produces a range of solutions to problems and seeks opportunities for organizational improvement
• Works strategically to realize organizational goals and develops compelling visions of the future
• Takes account of a wide range of issues across, and related to, the organization and the Profession
• Adapts to changing and ambiguous circumstances and accepts new ideas
• Adapts interpersonal style to suit different people, sensitivities and situations.
• Keeps up to date with competitor information and market trends
• Identifies business opportunities for the organization and demonstrates financial awareness
• Controls costs and thinks in terms of profit, loss and added value

Required Experience, Qualifications & Education

• Bachelor’s degree in marketing, business, finance or similar area
• Strong understanding of CPA & CGMA designations and profession
• 10+ years of relevant work experience in leadership roles with operational and P&L responsibility
• Global experience of having direct P&L responsibility for revenue generation
• Global marketing experience and proven success within digital, CRM and sales and marketing
• Global product and product promotion experience with high profile products
• Global sales experience with high profile products
• Proven global experience in creating integrated, holistic and personalized customer journeys and experience
• Proven experience running or operating in an Agile working environment
• Disruptive marketing experience in either consumer products, technology, or education
• Proven experience building and managing teams across geographies
• Proven experience creating digital commercial platforms do drive engagement, retention and revenue growth
• Marketing and product strategy setting across all channels including digital, B2C and B2B
• Consumer research, analytics and segmentation experience (Agency side or Client side)
• Strong team management with evidence of turning around low performing or mature business units
• Collaborative cross team management and working to tight deadlines
• Ability to travel globally ~25%

Preferred Experience, Qualifications & Education

• CPA professional qualification

Why Work for Us?
At The Association, you are part of a global, diverse and talented group of colleagues. You have opportunities to innovate and collaborate in a leading organization that impacts individuals and businesses. You’ll have opportunities to progress while enjoying an exciting work environment that supports and celebrates individual achievement, development and professional satisfaction.

Together, we will lead the most influential body of professional accountants and create the future of the global accounting profession.

We offer competitive benefits, PTO, flexible working principles, and a supportive, collaborative team environment.