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Manager, Business Development, North China (Beijing)

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About The Association

Combining the strengths of the American Institute of CPAs and the Chartered Institute of Management Accountants, we empower the world’s most highly-skilled accountants – CPAs and CGMA designation holders – with the knowledge, insight and foresight to meet today’s demands and tomorrow’s challenges. We drive a dynamic accounting profession that works every day to build trust, create opportunity and grow prosperity worldwide.

Summary of Role

Grow student and membership numbers in the market and promote CIMA products, services, and CIMA’s technical agenda.  Main liaison person with the administrative and regulatory bodies in Beijing.

Accountabilities & Responsibilities

  • Responsible for the delivery of the target for North China markets
  • Work closely with the Line Manager on all business development activities including follow up activities with employers for North China market.
  • Identify and develop relationships with potential employer and university partners with the objectives to create the awareness of CIMA and identify viable business opportunities which eventually lead to brand recognition; increased demand; and ultimately generate revenue for CIMA.
  • Strengthen and manage existing employer and university partner relationships through regular engagements and corporate visits in order to identify and develop further business opportunities of all CIMA products and services.
  • Pitch to potential employers (including CEOs, CFOs, HR directors and Finance Controllers), through understanding of their key business issues and how CIMA will add value to their organisation, with the aim of recruiting students and growing members.
  • Build relationships with major accounts, as identified in conjunction with the North China business development plans.
  • Network potential customers and work with them to research customer requirements, with the aim of recruiting students and growing members.
  • Establish detailed annual key account plans.
  • Organise or support events targeted at employers and universities. Plan and organise suitable networking events aimed at enhancing strong relationships and CIMA brand identification to employers, members and public at large.
  • Work closely with related partners to promote CIMA qualification and generate students & members
  • Promote CIMA to potential students.
  • Ensure CIMA is the qualification of choice for students.
  • Engage careers services of universities, FE colleges and schools to raise CIMA’s profile and establish CIMA as the qualification of choice.

Supervisory Responsibilities

  • N/A

Knowledge, Skills & Abilities Required

  • Good customer service skills and communication skills.

  • Ability to organize and manage events.

  • Proficiency in both spoken and written English and Chinese.

  • Ability to multi-task and maintain organisation in fast paced, changing environment.

  • Proficient use of computer programs, especially Microsoft Office.


Required Experience, Qualifications & Education

  • Working experience in the education field or in a membership organisation preferred.
  • Minimum 5 years working experiences in B2B account management, developing senior customer relationships and financial performance.
  • Minimum degree in Marketing / accounting / Business / Finance.

  • Excellent command of English and Mandarin.


Preferred Experience, Qualifications & Education

  • A degree or qualification in Accounting is preferred. 

Why Work for Us?
At The Association, you are part of a global, diverse and talented group of colleagues. You have opportunities to innovate and collaborate in a leading organization that impacts individuals and businesses. You’ll have opportunities to progress while enjoying an exciting work environment that supports and celebrates individual achievement, development and professional satisfaction.

Together, we will lead the most influential body of professional accountants and create the future of the global accounting profession.

We offer competitive benefits, PTO, flexible working principles, and a supportive, collaborative team environment. 

Equal Employment Opportunity

The Association of International Certified Professional Accountants is committed to creating a diverse environment and is proud to be an equal opportunity and affirmative action employer. All employment decisions are based on business needs without regard to race, color, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other applicable legally protected status. All qualified candidates are encouraged to apply.

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