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Manager - Marketing, Stakeholder Engagement - CAQ

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Marketing
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Summary of Role

The Center for Audit Quality (CAQ) is a nonpartisan public policy organization serving as the voice of U.S. public company auditors and matters related to the audits of public companies. The CAQ promotes high-quality performance by U.S. public company auditors; convenes capital market stakeholders to advance the discussion of critical issues affecting audit quality, U.S. public company reporting, and investor trust in the capital markets; and using independent research and analyses, champions policies and standards that bolster and support the effectiveness and responsiveness of U.S. public company auditors and audits to dynamic market conditions.

 

The Marketing Manager will support the CAQ’s diversity initiatives, including Accounting+, a marketing campaign aimed at changing diverse students’ misperceptions about accounting. The Marketing Manager will work with a talented group of mission-driven marketing and communications professionals both at the CAQ and among our partner agencies to reshape the way the next generation thinks about accounting.

 

The Marketing Manager is responsible for helping to design, implement, and strengthen the CAQ’s Accounting+ campaign. They will play a critical role in leading the Accounting+ content strategy, paid media, social media and website, and strategic partnerships and creating opportunities for traditionally under-represented groups.

Accountabilities & Responsibilities Include:

 

Campaign & Project Management (40%)

  • Oversee day-to-day agency partner relationships and coordinate project plans, timelines, and budgets to ensure campaign deliverables are on-track and of high quality.
  • Work closely with Accounting+ plus leads across our funding partner organizations to provide campaign updates, identify integration opportunities, and coordinate partner reviews.
  • Manage annual market research programs to track campaign effectiveness and deliver insights that inform campaign planning and execution, including secondary research, message testing, and online focus groups.
  • Report campaign performance and results to the CAQ and other important stakeholders.    

Content Marketing & Partnerships (40%)

  • Manage the Accounting+ editorial calendar, and lead the content planning, creation and execution for owned and paid channels.
  • Oversee external agency partners and evaluate creative content for paid and owned channels, providing reviews, feedback and approvals through established tools (e.g. Khoros or web CMS). 
  • Manage the execution of social media, email, and publisher partner communications, including occasional drafting of content.
  • Oversee influencer and content partner programs, ensuring campaign messages are pulled through. 
  • Drive the evolution of existing marketing tactics and develop recommendations for future high-impact programs to help Accounting+ reach its goals.

Paid Media (20%)

  • Act as steward of campaign budget by overseeing creative, media mix, budget allocation and targeting.
  • Review campaign performance metrics and report results to CAQ and important stakeholders.  
  • Partner with agency to evaluate new partners and tactics for consideration.

 

Supervisory Responsibilities

  • None

 

Knowledge, Skills & Abilities Required

  • Experience in multi-cultural marketing, managing brands and marketing programs targeted at multi-cultural audiences.
  • Team player with ability to work collaboratively across diverse CAQ staff and coordinate with external campaign partners. Teamwork makes the dream work.
  • Strong, positive interpersonal skills, with the ability to communicate effectively to CAQ staff, members’ staff, and other key constituencies.
  • Exceptional project management skills, organization, and attention to detail.
  • Good sense of humour. Creative thinker than can leverage digital platforms to drive audience to action

 

Required Experience, Qualifications & Education

  • Bachelor’s degree
  • 5-7 years of related experience.
  • Experience working closely with multi-cultural marketing and strategy development.

 

Preferred Experience, Qualifications & Education

  • Experience at a multi-cultural marketing firm is a plus but not required.

 

 

Equal Employment Opportunity

The Association of International Certified Professional Accountants is committed to creating a diverse environment and is proud to be an equal opportunity and affirmative action employer. All employment decisions are based on business needs without regard to race, color, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other applicable legally protected status. All qualified candidates are encouraged to apply.

Assistance

If you are an applicant with a disability who is unable to use our online tools to search and apply for jobs, please send an email to HumanResources@aicpa-cima.com

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