Manager - Marketing, Stakeholder Engagement - CAQ

Accountabilities & Responsibilities Include:

Campaign & Project Management (40%)

• Oversee day-to-day agency partner relationships and coordinate project plans, timelines, and budgets to ensure campaign deliverables are on-track and of high quality.
• Work closely with Accounting+ plus leads across our funding partner organizations to provide campaign updates, identify integration opportunities, and coordinate partner reviews.
• Manage annual market research programs to track campaign effectiveness and deliver insights that inform campaign planning and execution, including secondary research, message testing, and online focus groups.
• Report campaign performance and results to the CAQ and other important stakeholders.    

Content Marketing & Partnerships (40%)

• Manage the Accounting+ editorial calendar, and lead the content planning, creation and execution for owned and paid channels.
• Oversee external agency partners and evaluate creative content for paid and owned channels, providing reviews, feedback and approvals through established tools (e.g. Khoros or web CMS). 
• Manage the execution of social media, email, and publisher partner communications, including occasional drafting of content.
• Oversee influencer and content partner programs, ensuring campaign messages are pulled through. 
• Drive the evolution of existing marketing tactics and develop recommendations for future high-impact programs to help Accounting+ reach its goals.

Paid Media (20%)

• Act as steward of campaign budget by overseeing creative, media mix, budget allocation and targeting.
• Review campaign performance metrics and report results to CAQ and important stakeholders.  
• Partner with agency to evaluate new partners and tactics for consideration.

Supervisory Responsibilities

• None

Knowledge, Skills & Abilities Required

• Experience in multi-cultural marketing, managing brands and marketing programs targeted at multi-cultural audiences.
• Team player with ability to work collaboratively across diverse CAQ staff and coordinate with external campaign partners. Teamwork makes the dream work.
• Strong, positive interpersonal skills, with the ability to communicate effectively to CAQ staff, members’ staff, and other key constituencies.
• Exceptional project management skills, organization, and attention to detail.
• Good sense of humour. Creative thinker than can leverage digital platforms to drive audience to action

Required Experience, Qualifications & Education

• Bachelor’s degree
• 5-7 years of related experience.
• Experience working closely with multi-cultural marketing and strategy development.

Preferred Experience, Qualifications & Education

• Experience at a multi-cultural marketing firm is a plus but not required.