Senior Manager - Marketing
Knowledge, Skills & Abilities Required
- Excellent verbal and written communication skills
- Strong time management and project management skills
- Highly creative
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Required Experience, Qualifications & Education
- Bachelor’s degree
- Experience in creating compelling customer journeys
- 7 – 8 years’ experience working in marketing with proven expertise in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Experience in identifying target audiences and devising digital and traditional marketing campaigns that Working knowledge of marketing automation (Salesforce Marketing Cloud)
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving platforms (DFP, OpenX, Broadstreet, adColt, Adze, AdButler, etc.)
- Experience with A/B and multivariate experiments
- Experience in creating and optimizing Google Adwords campaigns
- Engage, inform and motivate
Equal Employment Opportunity
The Association of International Certified Professional Accountants is committed to creating a diverse environment and is proud to be an equal opportunity and affirmative action employer. All employment decisions are based on business needs without regard to race, color, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other applicable legally protected status. All qualified candidates are encouraged to apply.
Assistance
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