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Senior Manager - Marketing B2B Propositions & Experience

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About Us

Combining the strengths of the American Institute of CPAs and the Chartered Institute of Management Accountants, we empower the world’s most highly-skilled accountants – CPAs and CGMA designation holders – with the knowledge, insight and foresight to meet today’s demands and tomorrow’s challenges. We drive a dynamic accounting profession that works every day to build trust, create opportunity and grow prosperity worldwide.

About the Role

Supports the development, execution and measurement of the Association’s global B2B marketing, proposition and experience. Collaborates cross-functionally across internal and external teams, portfolio initiatives and channels.


The role manages marketing strategies and go-to market plans for B2B acquisition and retention, products and services, and supports the development of innovative digital capabilities and new channels. These strategies include market penetration, new market entry, new product launches, ecosystem relationships and enhanced customer experience across the Association’s B2B channels.


Accountabilities & Responsibilities

  • Manages global B2B marketing initiatives in support of P&L goals, revenue targets, marketing spend, and return on investment.
  • Manages key planning, implementation and reporting activities related to multi-channel B2B marketing programs (acquisition and retention) for the Association’s products (PQ, PCG, Conferences). These include direct mail, email marketing automation, digital and web site merchandising optimization.
  • Collects, manages, shares and leverages real-time marketing performance and conversion data including paid media campaigns, CRM pipeline, web, and direct mail campaign analyses to continuously optimize marketing programs and website usability. 
  • Develops and analyses audience and competor insights to fuel new targeting, market penetration propositions, communications strategies and product development ideas in support of business objectives.
  • Partners with B2B team members, Sales, Product Owners, Channel groups, Product Development, Conference and external partner teams on B2B 4P strategy and implementation.
  • Responsible for project management and marketing initiative calendar management, in close coordination with internal and external stakeholders, service providers and internal/external creative agencies.
Supervisory Responsibilities
  • Through internal and external partnerships, no direct reports

Knowledge, Skills & Abilities Required

  • Excellent communication and interpersonal skills with the ability to build credibility with all stakeholders
  • Proven experience owning and managing multiple projects and tasks as well as the ability to prioritize work based on the business needs
  • Detail and results-oriented
  • Sound understanding of key trends and areas of innovation which influence the way we interact and engage with our external customers, internal stakeholders and audiences (digital marketing, new technology, Marketing Automation, CRM, agile working practices, data and analytical tools)
  • Awareness of the commercial and technical side of a business
  • Able to work autonomously and proactively
  • Critical thinker with the ability to analyse trends, data and information and translate them into customer-centric insights
 Required Experience, Qualifications & Education
  • Educated to degree level or equivalent
  • B2C, B2B2C marketing experience
  • Minimum of 5+ years marketing experience including digital marketing and channel development, marketing strategy and performance tracking
  • Experience working with different stakeholders at all levels
  • Global marketing and team experience
  • Experience developing marketing strategies to support organisational objectives

Preferred Experience, Qualifications & Education

  • MBA desirable
  • Marketing experience in education, membership schemes or commercial sector

Why Work for Us?
At The Association, you are part of a global, diverse and talented group of colleagues. You have opportunities to innovate and collaborate in a leading organization that impacts individuals and businesses. You’ll have opportunities to progress while enjoying an exciting work environment that supports and celebrates individual achievement, development and professional satisfaction.

Together, we will lead the most influential body of professional accountants and create the future of the global accounting profession.

We offer competitive benefits, PTO, flexible working principles, and a supportive, collaborative team environment. 

Equal Employment Opportunity

The Association of International Certified Professional Accountants is committed to creating a diverse environment and is proud to be an equal opportunity and affirmative action employer. All employment decisions are based on business needs without regard to race, color, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other applicable legally protected status. All qualified candidates are encouraged to apply.

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