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Senior Manager - Marketing B2B Propositions & Experience (UK)

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About the Role:

Reporting to the Director, Marketing B2B Propositions & Experience, you will support the development and measurement of the Association’s global B2B marketing, proposition and experience. Collaborate across internal and external teams, portfolio programs and channels.

We currently have two open roles, one of which will manage B2B product marketing strategies and the other focused on demand generation marketing strategies and go-to market plans for B2B acquisition and retention, products and services, and supports the development of innovative digital capabilities and new channels. These strategies include market penetration, new market entry, new product launches, ecosystem relationships and enhanced customer experience across the Association’s B2B channels.

You Will:

  • Manage global B2B marketing programmes to support P&L goals, revenue targets, marketing spend, and return on investment.
  • Manage important implementation and reporting activities related to multi-channel B2B marketing programmes (acquisition and retention) for the Association’s products (PQ, PCG, Conferences). These include direct mail, email marketing automation, digital and web site merchandising optimization.
  • Partner with B2B team members, Sales, Product Owners, Channel groups, Product Development, Conference and external partner teams on B2B 4P strategy and implementation.
  • Responsible for project management and marketing initiative calendar management, in close coordination with all partners, service providers and internal/external creative agencies.
  • Scans, collects, shares and uses market, customer and competitor trends, including performing research to inform value propositions, product development ideas and customer journeys.
  • Develop and manage content marketing and expertise themes, approaches and assets to build our reputation, promote positioning and inform campaigns.

You Have:

  • Educated to degree level or equivalent
  • B2B, B2B2C marketing experience
  • Marketing experience including digital marketing and channel development, marketing strategy and performance tracking
  • Experience working with different partners at all levels
  • Global marketing and team experience
  • Experience developing marketing strategies to support organizational goals

How We Support You:

We provide flexibility to help you achieve a good work-life balance. You'll be part of a global, diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from.

We offer benefit options in and out of the workplace, including healthcare, pension plan, annual leave, parental leave, an employee assistance program. We care about our employees' welfare and focus our benefits package on the benefits which support your wellbeing. We also recognize that everyone has different priorities, so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you, your family and your lifestyle.

We believe in non-stop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued development.

About Us:

At The Association, a Great Place to Work-Certified company, we are transforming the accounting and finance profession. We are future-focused, empowering the world's most accomplished accountants to stay relevant, meet today's demands, and prepare for tomorrow's challenges through quality education, resources, and training.

Learn more about The Association on LinkedIn and our Career Site.

#LI-Remote #GreatPlacetoWork

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

Equal Employment Opportunity

The Association of International Certified Professional Accountants is committed to creating a diverse environment and is proud to be an equal opportunity and affirmative action employer. All employment decisions are based on business needs without regard to race, color, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other applicable legally protected status. All qualified candidates are encouraged to apply.


If you are an applicant with a disability who is unable to use our online tools to search and apply for jobs, please send an email to HumanResources@aicpa-cima.com

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