Senior Manager - Marketing (Temporary/Contract)
About The Association
Combining the strengths of the American Institute of CPAs and the Chartered Institute of Management Accountants, we empower the world’s most highly-skilled accountants – CPAs and CGMA designation holders – with the knowledge, insight and foresight to meet today’s demands and tomorrow’s challenges. We drive a dynamic accounting profession that works every day to build trust, create opportunity and grow prosperity worldwide.
Summary of Role
Lead a marketing team responsible for promoting the membership value proposition to members for assigned segment and areas. Drive membership marketing strategies and campaigns aimed to contribute to the Institute’s goals in membership revenue and counts.
Accountabilities & Responsibilities
Lead and direct the development of the marketing strategy for recruitment and retention for assigned member section/area.
Manage and maintain a positive and collaborative relationship with business owners and key business partners to achieve common goals.
Lead and direct the development and execution of retention marketing campaigns and tactics.
Lead and direct the planning, organizing, motivating of resources, procedures and protocols to achieve specific goals of retention and special projects.
Provide insight and information regarding members, prospects and campaign effectiveness to measure performance and business decisions.
Oversee and manage assigned budgets
Support IT, Finance and other teams to develop and refine online transactional processes to optimize the member experience and insure smooth join and renewal processes.
Analyze and identify opportunities for additional growth within designated areas and deploy resources effectively to achieve maximum results.
Achieve revenue, retention, and recruitment goals for specified credential holders.
Develop and lead cross-functional work groups as needed to develop and implement ideas for creating and communicating value.
Perform other duties as assigned.
Supervisory Responsibilities
Marketing Manager
Membership Marketing Coordinator or Specialist
Knowledge, Skills & Abilities Required
Excellent written and verbal communication skills
Proficiency in Microsoft Suite products (Word, Excel, PowerPoint)
Experience working with internal and external supplier of research services
Self-motivated and highly detail oriented
Excellent problem solving skills
Ability to manage numerous projects, requests, employees and responsibilities
Demonstrated leadership, management and coaching skills
Superior organizational skills
Required Experience, Qualifications & Education
8 years of experience developing and executing effective, integrated marketing campaigns and programs.
- Extensive experience in developing and executing on marketing strategies
Extensive experience related in conducting, interpreting or applying market research
Bachelor’s degree in marketing, business or a related field
Preferred Experience, Qualifications & Education
Master’s Degree
Certified Public Accountant
Experience working with accounting professionals
Together, we will lead the most influential body of professional accountants and create the future of the global accounting profession.
We offer competitive benefits, PTO, flexible working principles, and a supportive, collaborative team environment.
Equal Employment Opportunity
The Association of International Certified Professional Accountants is committed to creating a diverse environment and is proud to be an equal opportunity and affirmative action employer. All employment decisions are based on business needs without regard to race, color, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other applicable legally protected status. All qualified candidates are encouraged to apply.