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Senior Specialist - Business Development

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About the Role:

You will directly responsible for ensuring successful execution of recruitment and revenue-generating activities within Malaysia region to meet corresponding set KPIs.  Take charge of initiating steady market growth in the Malaysia markets corporate segment while supporting the other relevant market segments such as universities and re-seller.  Uphold the Association’s value chain all the times and promote its related activities over time in the markets. You will report to Manager – Business Development – Malaysia

You Will:

  • Drive universities and general market’s activities to achieve CIMA’s KPIs following long-term strategy.

  • Increase the number of tie ups with colleges/universities/learning partners and contribute to new student registrations.

  • Increase the FLP sales through learning partners/universities/colleges.

  • Develop relationships with potential partners with the objective of building brand awareness of CIMA.

  • Identify appropriate business opportunities which lead to greater brand recognition, increased demand for CIMA products and services, and achieved agreed target.

  • Pitch to potential universities including VCs, deans and senior lecturers and the general market through understanding the main business and CIMA’s added value to us.

  • Create business development strategies with major universities and general market for student recruitment through delivering CIMA’s products and services.

  • Organize student recruitment activities to increase students' numbers and achieve targets.

  • Promote CIMA to potential students and ensure CIMA is the choice of professional qualification for students to pursue their career in Management Accountancy.

  • Work with Member Services Department/Members for student conversion and deliver career services across schools, higher educational institutes, colleges and universities to raise CIMA’s profile and increase brand awareness among students.

  • Network with potential customers and work with them to research customer requirements to recruit students and growing members.

  • Review and maintain top accounts list in Client Relationship Management (CRM)/Other system·

  • Conduct analysis of ongoing market and competitors to gauge positioning of CIMA in the market

You Have:

  • Minimum diploma or degree in Business Administration, Marketing or any equivalent field·  

  • Work experiences in Business Development· 

  • Experienced in education industry and selling “careers” to students in

  • Advanced level of consultative sales experience

  • Proficiency in English and Bahasa Malaysia 

How We Support You:

We provide flexibility to help you achieve a good work-life balance. You'll be part of a global, diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from.

We offer benefit options in and out of the workplace, including healthcare, retirement, annual leave, parental leave, an employee assistance program. We care about our employees' welfare and focus our benefits package on the benefits which support your wellbeing. We also recognize that everyone has different priorities, so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you, your family and your lifestyle.

We believe in non-stop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued development.

About Us:

At The Association, a Great Place to Work-Certified company, we are transforming the accounting and finance profession. We are future-focused, empowering the world's most accomplished accountants to stay relevant, meet today's demands, and prepare for tomorrow's challenges through quality education, resources, and training.

Learn more about The Association on LinkedIn and our Career Site.

#LI-Remote #GreatPlacetoWork

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

Equal Employment Opportunity

The Association of International Certified Professional Accountants is committed to creating a diverse environment and is proud to be an equal opportunity and affirmative action employer. All employment decisions are based on business needs without regard to race, color, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other applicable legally protected status. All qualified candidates are encouraged to apply.


If you are an applicant with a disability who is unable to use our online tools to search and apply for jobs, please send an email to HumanResources@aicpa-cima.com

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