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Specialist - Markets - India

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About The Association

Combining the strengths of the American Institute of CPAs and the Chartered Institute of Management Accountants, we empower the world’s most highly-skilled accountants – CPAs and CGMA designation holders – with the knowledge, insight and foresight to meet today’s demands and tomorrow’s challenges. We drive a dynamic accounting profession that works every day to build trust, create opportunity and grow prosperity worldwide.


Summary of Role

Increase and grow the students and members population in Mumbai by promoting CIMA’s qualification, products and services in line with CIMA’s global and regional business plan and strategy


Accountabilities & Responsibilities

  • Engage and partner with corporations in promoting CIMA qualification, products and services to their employees.
  • Drive universities’ and general market’s activities in Mumbai to achieve CIMA’s KPIs in line with long-term strategy.
  • Work closely with the Line Manager to implement the market development strategies and plans across the organisation as necessary.
  • Identify new business opportunities and build strong business relationship with relevant stakeholders.
  • Pitch to potential universities including deans and senior lecturers as well as the general market through understanding the key business and CIMA’s added value to the organisation.
  • Devise business development strategies with major universities and general market for student recruitment through delivering CIMA’s products and services.
  • Organize student recruitment activities to increase students numbers and achieve targets.
  • Promote CIMA to potential students and ensure CIMA is the choice of professional qualification for students to pursue their career in Management Accountancy.
  • Work closely with Member Services Department/Members for student conversion and grow membership base in Western region of India.
  • Deliver career services across schools, higher educational institutes, colleges and universities to raise CIMA’s profile and increase brand awareness among students.
  • Identify the underperforming areas and proposes continuous improvement plan as effective business solution to fit the business needs.
  • Ensure all tuition providers and universities are supported to promote and the delivery of qualification with increased student progression rates.
  • Ensure to retain our students and their fulfilment in line with the stated objectives thus delivering high student satisfaction rates.
  • Review and maintains top accounts list in Client Relationship Management (CRM) system
  • Conduct analysis of on-going market and competitors to gauge positioning of CIMA in the market
  • Any other relevant responsibilities as required.
  • Display CIMA behaviours at all times.


Supervisory Responsibilities

  • None

Knowledge, Skills & Abilities Required

  • Persuasive and influencing skills
  • Excellent presentation skills
  • Strong leadership skills - inspire and lead a team
  • Problem-solving skills - develop and implement solution across CIMA’s team and third parties
  • Able to deploy a range of communication skills - diplomacy, active listening and clear articulation
  • Able to work under pressure and meet tight datelines
  • Able to work independently as well as in a team
  • High level of Initiative – a strong self-starter
  • High work ethic and targets-oriented
  • Good IT skills


Required Experience, Qualifications & Education

  • Minimum diploma or degree in Business Administration, Marketing or any equivalent field
  • At least 2-4 year(s) working experiences in Business Development
  • Experienced in education industry and selling “careers” to students & corporates in is an added advantage
  • Proven in advanced level of consultative sales experience


Preferred Experience, Qualifications & Education

  • Proven in advanced level of consultative sales experience


Why Work for Us?
At The Association, you are part of a global, diverse and talented group of colleagues. You have opportunities to innovate and collaborate in a leading organization that impacts individuals and businesses. You’ll have opportunities to progress while enjoying an exciting work environment that supports and celebrates individual achievement, development and professional satisfaction.

Together, we will lead the most influential body of professional accountants and create the future of the global accounting profession.

We offer competitive benefits, PTO, flexible working principles, and a supportive, collaborative team environment.

Equal Employment Opportunity

The Association of International Certified Professional Accountants is committed to creating a diverse environment and is proud to be an equal opportunity and affirmative action employer. All employment decisions are based on business needs without regard to race, color, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other applicable legally protected status. All qualified candidates are encouraged to apply.


If you are an applicant with a disability who is unable to use our online tools to search and apply for jobs, please send an email to HumanResources@aicpa-cima.com

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