Lead Manager - Employer Marketing
Thanks for your interest in the Lead Manager - Employer Marketing position.
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Knowledge, Skills & Abilities Required
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Marketing planning capability
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Strong digital marketing competencies
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Strong Communication and influencing skills to c-suite level
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Strategic thinking and problem solving
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Collaborative with ability to work within a matrix and cross functional business environment.
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Marcomms analytics capabilities
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Solutions-focused approach
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High standard of written and verbal communication skills
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Project management skills
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Organisation/time management and planning skills and ability to work to deadlines
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People development and mentoring
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Managing 3rd party suppliers
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Budget control and management skills
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Strong creative marketing and communication skills
Required Experience, Qualifications & Education
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Educated to degree level or equivalent
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Experience in identifying target audiences and devising digital and traditional marketing campaigns
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Working knowledge of website analytics tools (e.g., Google Analytics)
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Experience with A/B testing in campaigns
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Ideally a minimum of 5 years marketing experience
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Experienced at working with different stakeholders at all levels
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Global marketing experience
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Experience managing and controlling a budget
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B2B marketing. Lead generation and experience developing marketing plans to support organizational objectives.
Preferred Experience, Qualifications & Education
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MarTech and automation and analytics experience (Salesforce Marketing Cloud desired)
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Marketing experience in education, membership schemes or commercial sector (desirable)
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Extensive experience working on a variety of marketing campaigns from inception to executio
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Marketing qualification(desirable)
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Experience in creating and optimising Google Adwords campaigns
Equal Employment Opportunity
The Association of International Certified Professional Accountants is committed to creating a diverse environment and is proud to be an equal opportunity and affirmative action employer. All employment decisions are based on business needs without regard to race, color, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other applicable legally protected status. All qualified candidates are encouraged to apply.
Assistance
If you are an applicant with a disability who is unable to use our online tools to search and apply for jobs, please send an email to HumanResources@aicpa-cima.com