Lead Specialist - Acquisition & Progression Marketing
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Knowledge, Skills & Abilities Required
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Experience in marketing education products and services to students
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Proven track record of generating commercially revenue
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Experience in working with and/or managing automated marketing technologies (e.g. Salesforce, Oracle Eloqua, Adobe Target)
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Customer focused with a good understanding of journey mapping
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Excellent knowledge of digital and social media marketing practises and techniques
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Sound understanding and commitment to data driven marketing.
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Good knowledge of customer profiling and segmentation techniques.
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Ability to define and act on customer insight
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High standard of written and verbal communication skills
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Organisation/time management and planning
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Budget control and management
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Team player
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Creative flair and a willingness to challenge the norm
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Excellent Microsoft Office skills
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Excellent interpersonal skills and the ability to work with people at all levels and within a matrix structure.
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Flexible approach to work & responsibilities
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Excited by change and new projects
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Self-motivated starter
Required Experience, Qualifications & Education
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Educated to degree level
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3 + years marketing experience, including running multichannel marketing campaigns, particularly digital
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Experience generating commercial revenue
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Experienced at working with different stakeholders and managing expectations
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Global marketing experience
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Experience developing marketing plans to support organizational objectives
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Good knowledge of the education sector
Preferred Experience, Qualifications & Education
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CIM Marketing qualification
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Good knowledge of the education sector
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Product marketing or management background
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B2C marketing experience (essential), B2B
Equal Employment Opportunity
The Association of International Certified Professional Accountants is committed to creating a diverse environment and is proud to be an equal opportunity and affirmative action employer. All employment decisions are based on business needs without regard to race, color, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other applicable legally protected status. All qualified candidates are encouraged to apply.
Assistance
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