Web Analyst
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Knowledge, Skills & Abilities Required
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Communication skills, ability to communicate effectively with all levels of staff
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Presentation skills, ability to present findings as well as train staff on analytics tools, as appropriate
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Relationship building. Build and maintain strong relationships across teams: IT, CPA.com, AICPA Digital, Member Value, SCO
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Industry knowledge. Must be able to articulate strategies related to: web merchandizing, testing and optimization of landing pages, navigation paths
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Deep understanding of user behavior
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Knowledge of webmaster tools
Required Experience, Qualifications & Education
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Bachelor’s Degree (in a quantitative field preferred) or equivalent combination of education and experience
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At least 5 years of experience in web analytics
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Web analytics certification: Google Analytics, Adobe Analytics preferred
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Experience with an organization that operates a large, customer-facing website
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Experience with front-end languages such as JavaScript, HTML, CSS, etc.
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Experience in web analytics implementation including Google Analytics, Adobe Analytics, and troubleshooting required
Preferred Experience, Qualifications & Education
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Thorough understanding of Google Analytics and Adobe Analytics (Knowledge of feature functionality, types of reporting and best practice use cases for both Google Analytics and Adobe Analytics)
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Expertise in Predictive Analytics is desirable
Equal Employment Opportunity
The Association of International Certified Professional Accountants is committed to creating a diverse environment and is proud to be an equal opportunity and affirmative action employer. All employment decisions are based on business needs without regard to race, color, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other applicable legally protected status. All qualified candidates are encouraged to apply.
Assistance
If you are an applicant with a disability who is unable to use our online tools to search and apply for jobs, please send an email to HumanResources@aicpa-cima.com